At The Aerie, we’re both scientists that love to talk politics over happy hour and so it was with great interest this week that the Washington Post published an analysis of consumer data crossed with polling data by Jennifer Dube of National Media Research Planning and Placement.
Her analysis shows that certain wines and liquors skew to one side of the political spectrum more than others and that some skew towards people that vote regularly rather than those that vote rarely. Nationally, whiskey (and to a lesser extent whisky) trend GOP, while clear liquors trend democratic. And apparently, regular voters of each party have their own wines (Mondavi and Smoking Loon are the FoxNews and MSNBC of red wines, respectively), and Two-Buck-Chuck clearly appeals to the 47%. Curiously, sparkling wines tend Democratic.
I’ve layered on top the brands on the chart that are prominent on The Aerie’s shelves, which would suggest that we’re people that vote often and more likely than not vote Democratic. I’ll let you draw your own conclusions. Note: Our favorite bourbons (Bulleit and Knob Creek) are not listed as are some of the more exotic bottles and smaller wine producers that we drink most regularly.
No idea where Greens, Libertarians or Tea Partiers might light up as subsets on this chart, but I’m pretty sure that Tea-Totalers are not represented.
What about you? Can you find yourself on the chart — and are you like others of your kind, or are you a drinking rebel?